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The Importance of Influencer Marketing in the Today’s Business World Everywhere we look, consumers are exposed to the many social platforms brought about by the advancement in today’s technology, and this is making marketing of any brand or services more competitive and challenging. The stiffer competition in today’s business has led to various marketing strategies and one of these is influencer marketing. In this type of marketing strategy, influencer marketing focuses on a person called the influencer rather than a large group of consumers to advertise the message of a brand. These influencers usually have the roles of bloggers, content writers, journalists, creative people and so on, and they are regarded as influential people who consumers would look for opinions. Considered as the two major forms of influencer marketing are content marketing and social media marketing. Nowadays when communication technology comes in different ways and of which consumes are more exposed to, traditional advertisements are taken over by the social media where the market would react to more. In influencer marketing, the influencer would write about the brand or services in his or her own personal and social channels. It is undeniable therefore that consumers nowadays would tend to believe the opinions of the influencers rather than listen to the media.
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Marketing relies heavily on the factors of trust and honesty of which influencer marketing is focusing in, and with misinformation that traditional media sometimes project, consumers would interact more with the products or services that influencers would endorse.
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Today, influencer marketing is all about building up relations and creation of a positive image of a brand or service as compared to the digital advertisements, and this is the reason why as consumers shifted now more to social media, that consumers would look upon influencers for guidance in what and where to buy. Influencer marketing further provides a better description with interactive messaging platform that is much simpler and makes market grows faster. Unlike in the past when we look at the companies, today, we look at our fellow consumers and our favourite celebrities to help us decide a product or a service. Because of influencer marketing, new waterworks for brands are introduced that will connect to the market in bigger scale, and this is because of the organic marketing style that can be described as the new age word of mouth. Influencer marketing rides on the possibility of thousands or millions of consumers to view their messages through social connections. Influencers have the task and trusted to provide the updated information about the products or services being dealt with, and this information can be released to the consumers through social media over several days or weeks.