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How To Apply Influencer Marketing In Your Marketing Campaigns? Influencer’s role in promoting and marketing content in the past several years has been observed. As a matter of fact, this is among the various reasons to why more and more content marketers have opted to include influencer marketing and several other means of content promotion in their campaigns. Influencer marketing statistics have been favorable enough in a way that various companies started investing in it. Some social media sites that are very ideal for sharing content are Instagram, Twitter, Facebook and YouTube in which all these platforms easily amass millions or at times, billions of active users every month. Say that you find an influencer marketer and has established a relationship with them, they can open new doors for you. But then, the true question here is, how you can put together content marketing as well as influencer marketing on the same page? In relation to this, you might want to be aware of the tips below. Number 1. Find out the authorities in your niche – you should know that in every niche, there’s an authority and these are the people who have experience and vast knowledge in their respective field or industry, to which they can impart their knowledge to others. People are looking for tips as well as professional advice and since they look up to these authorities, they can be influenced by such and follow their link. In doing so, the influencer has a big impact on the consumer’s behavior on what or where to buy. For this, if ever the influencer is on your side, they can point these people directly to your store and make a sale out of it.
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Number 2. Evaluate the influencer – it is just impossible to contact all prospective influencers at once because let’s face the fact, it is a waste of your energy and time. Majority of them is going to even ignore you and worse, many aren’t actually suitable for your brand for some reasons.
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Ideally, pick those whose content has high relevance to your brand after all, size of the influencer’s following isn’t the only factor to be considered when working with one. Number 3. Establish your relationship with the influencer marketer – finding out how you can connect with your prospect is hard already and even feels a bit awkward at first. Starting small is the simplest and the least creepy way to do it. You may do so by dropping a comment on any of their recent posts, follow them on Instagram or Facebook, subscribe to their blog, retweet their posts and so forth for the following weeks. You should not stop until they began to notice you and when it comes, that’s when you must take actions by being friendly and respond to their replies, this would make them to check you out and the rest will follow.