What Some People Will Do to Get a Link Back to Their Website

 

Building links should either come naturally, such as through social sharing or through a reputable SEO company that meticulously vets the websites and blogs that they use. Black hat SEO firms still use spammy tactics to obtain links back to their client’s websites, not caring in the link comes from an authoritative or quality website or blog. Google caught on and stopped some spammy practices, however, their sophisticated algorithm is not perfect. Some link building practices, while unethical, are creative, such as hacking high quality¬†.edu websites¬†and inserting a link back to a site that a university would never endorse. The spammers actually placed the link on the university’s website using the same color for the text and the site’s background so that the link was invisible. It just goes to show the lengths that some businesses will go through to get a backlink from an authority site.

Few new business owners can afford to wait until they earn links naturally if they want to make money and build brand awareness. Typical link building that website owners use include issuing press releases, forums, blog comments, interviews and ethical paid methods. Once a person starts a link building campaign, they begin to realize how time-consuming link selection is; the website must have authority, be relevant and website owners have to vary their anchor text so that every link does not point to the home page. Determining this content requires research to see what anchor text competitors who rank in …